How can virtual reality improve shopping?

July 23, 2019
July 23, 2019 Ziyanda Yono

The purpose of this article is to develop an understanding of how virtual reality can help improve shopping.

First of all we need to look at how business and shopping is conducted in our current time and age and how the future of virtual reality will improve this experience in virtul space by eliminating time, travel expense and shopping space to make it easier for consumers to buy the products or services without going through the trouble of travelling for consumption of such.

Our first focus will be on how virtual reality can help improve shopping?

Ideally a consumer would have to look at a particular marketing broucher through advertising either in the physical form or a soft copy over the internet or ecommerce in mordern terms before they can decide on what they want to buy meaning a number of preferences are conducted before a consumer can decide on a prefered product giving the competition a homeground advantage if their marketing strategy outdoes yours, and there might be little or no chance of purchase if your competiotion offers an attractive marketing strategy, so how virtual reality can help improve shopping can be viewed on how to bring a shopping experience in your consumers space with the fast resurgence of virtual reality technology by providing an immersive real time shopping experience of the actual store without the consumer being physically present.

As research shows that 77.24% of consumers abandoning ecommerce shopping carts before they can conclude their online purchase. This means ecommerce retailers would have to invest more time on the groundwork of this type of shopping, how virtual reality can help improve shopping is with the fast resurging virtual reality technology through the evolution of smartphone phone handsets, HTC Vive and samsung gear virtual reality equipment which makes it possible for consumers to experience an immersive shopping experience.

So how virtual reality can help improve shopping experiences of consumers leading to purchases is to provode a virtual shopping space or what we may call virtual showrooms or virtual stores for the consumer as though they were in the physical store. A consumer can shop for goods in America whilst they are in another part of the world meaning the travel expense is eliminated in this regard by creating and designigning this virtual stores in a customized manner specifically suited for a consumer.

So the question of how can virtual reality improve shopping can be answered by the following:

  • Your customer base can explore your virtual showrooms as a retailer
  • Customers can visualise the products in real time
  • Customers can shop for the products virtually by providing an in-store virtual experience
  • It gives consumers more interest to visit your particular store
  • It also creates a space and opportunity for an interesting referral through experience
  • It has also been proven that simulations can offer an easy and cost-effective mechanism to introduce consumers to a brand and shape their decision journey, such as virtual tours

So how virtual reality can help improve shopping experience for consumers is by launching more content and information unlike the physical store to improve a shopper’s experience in virtual showrooms as though they were in store physically.

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